The search landscape is changing faster than ever. Traditional SEO tactics that once secured top rankings on Google are no longer enough. AI-powered search engines like ChatGPT, Perplexity, and Gemini are reshaping how information is discovered, prioritizing direct, conversational responses over simple keyword-based results.

If your brand isn’t optimized for AI search, you risk losing visibility in the digital space.

This Orlando HubSpot User Group (HUG) event will show you exactly how to adapt. Through an interactive session, we’ll explore how AI search engines work, why they are different from traditional search, and what strategies you need to ensure your brand remains visible in this new era.

One of the most valuable tools in this shift is HubSpot’s AI Search Grader. This tool helps brands measure how they are perceived in AI-generated search results, providing insights into brand sentiment, visibility, and competitive positioning. We’ll take you through a live demonstration of the AI Search Grader so you can see firsthand how it works and what actions you can take to improve your brand’s presence.

Beyond the demo, we’ll also cover essential strategies for optimizing content for AI search engines. You’ll learn how to structure content in a way that AI can easily interpret, leverage citations for increased credibility, and implement key techniques to ensure your brand is surfaced in AI-generated responses.

This event is designed for marketing professionals, business owners, SEO strategists, content creators, and anyone looking to future-proof their brand’s digital presence. Whether you’re already experimenting with AI search optimization or just beginning to understand the impact of this shift, this session will provide the insights and tools you need to stay ahead.

What You’ll Gain from This Event

• A clear understanding of how AI search engines work and why they are different from traditional search.

• A live demonstration of HubSpot’s AI Search Grader, showing how brands are evaluated in AI search results.

• Actionable strategies to optimize your content for AI search and increase your brand’s visibility.

• A look at why brand mentions are becoming the new backlinks and how to leverage this shift.

• The opportunity to engage with experts and ask questions in a live Q&A session.

AI search is already shaping the future of digital visibility. Brands that take action now will secure their place in this evolving landscape, while those that wait may struggle to be seen. Don’t miss this opportunity to learn how to position your brand for success in AI-powered search.