The Lead Scoring Reset: Build Smarter Models in HubSpot's New Tool

Aug 27, 4:00 – 5:00 PM (UTC)

Orlando

Learn how to rebuild your lead scoring model before HubSpot’s legacy scoring properties disappear on August 31. Join us live to explore HubSpot’s new Lead Scoring tool, see a step-by-step walkthrough, and get expert guidance on building smarter, more flexible scoring models that align your sales and marketing teams.

HUGLead ScoringMarketing HubSales and Marketing Alignment

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About this event

HubSpot is officially retiring its legacy Lead Scoring properties on August 31, 2025, and if you haven’t rebuilt your lead scoring model yet, now is the time. The new Lead Scoring tool unlocks more powerful and flexible ways to qualify leads, but with that added complexity comes a steeper learning curve.

If you try to rebuild your scoring setup without a plan, you’ll likely get overwhelmed fast.

This Orlando HubSpot User Group (HUG) event is your opportunity to reset and rethink your entire lead scoring strategy. We’ll walk you through exactly how the new tool works, how it differs from the legacy scoring system, and how to use it to better align your marketing and sales teams moving forward.

In this live training, you’ll see a step-by-step demonstration of HubSpot’s new Lead Scoring tool—so you’ll know what to expect and how to confidently rebuild your models before the sunset deadline hits. You’ll learn how to leverage advanced capabilities like multiple scoring properties, decaying values, engagement-based scoring, and more to create a smarter scoring system that fits your business goals.

Whether you’re starting from scratch or transitioning from an existing model, this session will give you the clarity you need to build a scoring strategy that actually works.

What You’ll Gain from This Event

  • A clear understanding of the changes coming on August 31, and why action is required

  • A live walkthrough of the new Lead Scoring tool in HubSpot, including model setup and scoring logic

  • Real-world examples of smart scoring models based on both engagement and fit

  • Best practices to align scoring thresholds between marketing and sales teams

  • Guidance on updating your lists, workflows, and automations after scoring changes

Don’t wait until August 30 to figure this out—join us live, take the guesswork out of lead scoring, and walk away ready to build smarter models that drive better results.

Organizers

  • Alexi Leimbach

    Xcellimark

    HUG Leader

  • Nancy Lambert

    Xcellimark

    CEO & Co-Founder

  • Austin Stillwell

    HUG Support