Not all brand guidelines are created equal, here's how to make yours the best.
HUGInbound MarketingSales and Marketing Alignment
About this event
Whether you have a set brand with rules, or you don't, this session is intended to help everyone with a goal to have a consistent and professional brand. We've noticed that not all brand guidelines are created equal, yet these branding guidelines are what anchor your entire creative and digital team(s). In this session, we'll cover:
1) The key (and better) sections to include in your branding guidelines
2) Why the brand guideline anchors and empowers everyone from sales teams to web developers
3) Assessing your brand guidebook now, and what's next
4) When your brand changes: your HubSpot To Do list