When you're 100% reliant on Inbound Marketing for your sales team - problems invariably occur, the key is to overcome the headaches. See how one VP Marketing has troubleshooted and built systems to create alignment across sales and marketing. In this session you see real examples for building better processes. This includes:
1) A process to cleanse bad data from your HubSpot CRM
2) How to improve MQL quality for sales prioritization
3) Effective Inbound lead handling and management
4) Automated CRM workflows to clean fields and re-enroll MQLs back into the marketing nurturing funnel for re-engagement.
From Lead Decay to improving your Hubspot Scoring recipe, see what another VP Marketing knows. You'll leave this session better understanding how to wield Hubspot to get what you want as a Marketing VP.
Crank Software - an Ametek Company
VP of Marketing
Whether it be launching brands in new markets, increasing awareness on limited means, or implementing a martech stack, Alecia is known to bring refreshing energy, relentless dedication, and discipline to all her startup and scale-up projects in Ottawa. Alecia loves creating growth machines, teams, and processes to generate predictable, repeatable, and scalable growth. With over two decades of di…