When you're 100% reliant on Inbound Marketing for your sales team - problems invariably occur, the key is to overcome the headaches. See how one VP Marketing has troubleshooted and built systems to create alignment across sales and marketing. In this session you see real examples for building better processes. This includes:
1) A process to cleanse bad data from your HubSpot CRM
2) How to improve MQL quality for sales prioritization
3) Effective Inbound lead handling and management
4) Automated CRM workflows to clean fields and re-enroll MQLs back into the marketing nurturing funnel for re-engagement.
From Lead Decay to improving your Hubspot Scoring recipe, see what another VP Marketing knows. You'll leave this session better understanding how to wield Hubspot to get what you want as a Marketing VP.