Large companies are investing in the creation of new company departments called "Community". Why? Because in the age of AI, they know community and relationships are going to shine. Come learn about Eastbridge Business Connections' outstanding example of creating community, with a showcase on their grassroots initiative . Six years ago, they were a neighbourhood of commuters who didn't know each other. Now (organized by fearless leader Jason Kipfer, with help from Hubspot free tools) they are a dedicated group who are outgrowing every meet-up space they find.

This session will show you what worked to build community. Especially:

1) Everyone wants a great community but few make everyone feel PART of something. How do you change that?

2) How building community strengthened sales relationships.

3) Which HubSpot tools helped the most.