ABM Workshop: Proven Techniques for Target Account Selling and Marketing Using HubSpot

Thu, Apr 6, 10:00 PM (UTC)

CRM
HUG
RevOps
Sales
Sales and Marketing Alignment

About this event

Attention B2B executives…

You have a product or service that your market needs to know about. Inbound marketing is great, but can be slow and is not the right fit for all markets.

If you have a strong value proposition and a defined list of potential buyers, ABM (account-based marketing) or target account selling is the solution you have been searching for.

In this HUG workshop, you’ll learn how to create an effective target account sales machine using HubSpot’s sales and marketing software.

HOW TO MEET YOUR SALES GOALS USING ACCOUNT-BASED-SELLING

We'll dive deep into the five essential components of ABM, starting with an introduction that explains what ABM is and why it's so important in today's competitive business landscape. You'll learn about the main goals and objectives of target account sales strategies and why they can be a game-changer for businesses looking to improve their sales and marketing efforts.

HOW TO IDENTIFY AND SEGMENT TARGET ACCOUNTS

Next, we'll explore how to identify and select target accounts using ideal customer profiles (ICPs) and buyer personas inside HubSpot. We'll show you how to use data to identify and prioritize target accounts, and the criteria for selecting accounts that are most likely to convert into valuable customers.

HOW TO ALIGN SALES AND MARKETING AROUND YOUR ABM CAMPAIGNS

In the third section, we'll walk you through how to develop a target account sales and marketing strategy using HubSpot that aligns with your business goals and activities. You'll learn how to create personalized content and messaging for your target accounts, how to leverage account-based marketing (ABM) tactics, and how to build relationships with key decision-makers.

HOW HUBSPOT MAKES TARGET-ACCOUNT SELLING MORE EFFICIENT

Then, we'll cover how to use HubSpot to execute a target account sales campaign from start to finish. We'll teach you how to establish goals and metrics for success, coordinate sales and marketing activities, personalize outreach and engagement, and navigate the buying process to close deals.

HOW TO OPTIMIZE USING ACCOUNT-BASED MARKETING AND SELLING REPORTING

Finally, we'll explore how to measure and optimize your ABM campaign. You'll learn how to evaluate the success of your campaign, identify areas for improvement and optimization, and leverage data and insights to refine your approach.

After this HubSpot User Group meeting, you’ll be equipped with the tools and strategies you need to stand out in your market and build relationships with buyers faster in today's competitive business environment. You'll leave with a clear understanding of the benefits of ABM and a blueprint for implementing target account selling using HubSpot in your business.

Don't miss out on this opportunity to transform your sales and marketing efforts with HubSpot’s account-based sales toolset. Reserve your seat today!

Speaker

  • Josh Paul

    Pipeline Ops

    CEO

Agenda

10:00 PMPeer-to-Peer Networking
10:30 PMABM Workshop
11:30 PMQuestions/Networking

Organizer

  • Josh Paul

    Pipeline Ops

    HUG Leader

Partner

Pipeline Ops