The age of programmatic advertising is here. Programmatic, real-time bidding on advertising exchanges, is now driving the growth of multi-channel advertising across mobile devices, social media platforms and desktop display. It’s opened up exciting new opportunities for marketers to target precisely, spend wisely, and operate more efficiently. During this month’s event, we will be discussing why programmatic is so powerful and how it is easier than you think to add to your marketing mix.
Taryn Kaufman is a growth marketer with a passion for the fast-paced world of digital. She received her Master’s of Science in Marketing from the University of Denver and started her career at an inbound marketing agency. Taryn currently works at Basis Technologies where she partners with agencies in Arizona to help transform their media offerings and generate new revenue streams by utilizing eit…