Building a predictable sales engine on HubSpot: AI-powered strategies for sales success and growth

Nov 28, 2023, 4:00 – 5:30 PM

Colleagues from Contractbook and Ebsta join HUG leader Paul Sullivan from Digital BIAS to show you how to build a predictable sales engine powered by AI, the right tech stack, strategy and team structure. Everything you need to know to future-proof your revenue machine and drive business growth.

CRMHUGRevOpsSales Hub

About this event

Nearly half of UK businesses missed their earning targets at some point last year; in an era of global economic instability, how can you create a more secure and efficient sales machine that drives long-term growth? 

Walk away understanding:

- What the seller landscape looks like for 2024 - and how you can prepare (brand new insights from Ebsta's annual B2B Sales Benchmark Report)

- How you can drive greater efficiency within your sales team

- Use data and your CRM to unleash your team's full potential and enhance the customer experience

- Break down silos and align your revenue teams for bigger wins


- Paul Sullivan, Founder & Chief Strategist, Digital BIAS 

- Guy Rubin Founder & CEO of Ebsta

- Alexander Irschenberger, VP Strategy & Growth, Contractbook


  • Paul Sullivan

    Digital BIAS


  • Alexander Irschenberger


    VP, Strategy & Growth

  • Guy Rubin


    Founder & CEO



Tuesday, November 28, 2023
4:00 PM – 5:30 PM UTC


The biggest trends in B2B sales: Hot off the press insights from the B2B Sales Benchmark report
Company structures are hindering growth: How you build a modern revenue team that delivers
Harnessing AI to drive efficiency in your sales tech stack
Change or die: How to build a predictable revenue machine for 2024 and beyond


  • Paul Sullivan

    HUG Leader

  • Fawn Hudgens

    HUG Support


Plexal logo