Learning to Let Go: How to Sunset Marketing Contacts

Mar 15, 3:00 – 4:00 PM

Are you about to hit your marketing contact limit? Do you have a database of tens of thousands of contacts, but you only email a few thousand? Then it's time to look at your contact database and decide who's not helping you reach your goals.

AutomationCRMEnglishHUGIntermediate

About this event

Are you about to hit your marketing contact limit? Do you have a database of tens of thousands of contacts, but you only email a few thousand? Then it's time to look at your contact database and decide who's not helping you reach your goals. Learning to let those people go, and making a plan for how to sunset them effectively, is the only way to keep your contact database - and your HubSpot Marketing Hub bill - under control. However, doing so correctly requires more than a one-time purge. It requires plan and we'll teach you how to build one in this session.

Join us for this HUG to learn about:

  1. The importance of contact sunsetting
  2. How you know when it’s time to give up on a contact
  3. Planning for contacts who are not engaged
  4. Set up automatic management

Speaker

  • Lisa Latour

    Hubcap Solutions

    HubSpot Consultant

Host

  • Cody Pierson

    Hubcap Solutions

    Owner

Organizer

  • Cody Pierson

    Hubcap Solutions

    HUG Leader